I like Oprah. OK, really, my wife likes Oprah, so I watch along with her from time to time. Oprah does some good things, like encouraging the reading of good fiction. Like many celebrities, when she discovers something or someone “cool” or “life-changing” she wants to share it with the world—and she can.

The problem with that is when a single person is so influential, people may perceive them and those whom they anoint as experts…

Take Dr. Phil—a guy who dispenses platitudes becomes a famous “advice-giver” for telling you the same things your grandma could. It sounds good at the time, but, like psychological Chinese food, it leaves you hungry for more. His advice, given its lack of specificity, can’t really help many. Psychotherapy is an intimate thing—it doesn’t play well in auditoriums.

The same is true of doctors—if you give advice broadly, you are either giving useless advice or bad advice. Medicine is practiced between individuals. So it was with trepidation that I watched Oprah with my wife tonight—she brought out her “favorite gynecologist”.

The doctor dispensed some generally good advice that could apply to most people (sleep and eat well, etc.), but rapidly turned down the path of crankery.

  1. The first real cancer vaccine…sucks? A young woman asked about the HPV vaccine. In the medical community there is a fairly broad consensus that Gardasil is a good idea. There has been some controversy, mostly regarding what level of “mandatoriness” there should be. One thing that is not medically controversial is that several strains of HPV are the major cause of most cervical cancer. This doctor falls into a typical denialist argument: to paraphrase, “No one has ever shown 100% that HPV causes cervical cancer.” Wow. This makes use of so many denialist tactics at once. It implies that there is a controversy, where in fact none exists. It sets impossible expectations—what does she mean by “100%”? It’s really quite scary that an Oprah-created expert can get up there and spout so many denialist lies to young women.
  2. Toxins! Hate them! A woman with night sweats was told that she needed to detoxify, and the doc went on about detoxification, sweating, detox regimens, etc. It’s almost like she never went to medical school.
  3. Chi, baby! She talked about injecting chi into you clitoris—I shit you not.

Oprah has a great deal of influence, and so has a great deal of responsibility, whether she wants it or not. I hope she wields it more carefully in the future.